The digital communication and design industry is not carbon neutral. Digital represents 4% of greenhouse gas emissions on the global scale. Producing one ton of paper emits between 300 and 500kg of CO2eq.
We have a role to play in fighting climate change. Because acting starts with understanding better what we produce, spintank, AREA 17 and Angie, three independent agencies committed to that fight, have joined their expertise to create control-C, the carbon-testing tool for communication.
control-C is a solid frame of reference woven into a simple tool, tailored to campaigns and systems.
Project by project, whether it is a print production, a website or advertisement, control-C consolidates the analysis of carbon impact around 3 key stages:
You can select the project type, the number of projects, as well as the period considered for the analysis.
control-C offers a direct view on main emission sources, and allows you to make adequate decisions on adapting and recommending more sustainable communication tools.
Producing better also means optimizing communication budgets by reducing incurring costs.
Thanks to our partnership with Carbometrix, one of the most renowned experts in carbon production data, control-C connects your data to a frame of reference that’s adapted to the communications industry and that is scalable based on the latest scientific data and vectorized standards.
As of 2024, the Corporate Sustainability Reporting Directive (CSRD) is planning a carbon reporting mandate, following harmonized standards (ESRS), which control-C upholds. This applies to all European companies of over 500 employees – and to all companies in the long-term. Better get ready for it.
To launch the carbon measure and align on good practices, contact one of the funding agencies of control-C. Our experts will set up the formula and guide you towards optimizing your campaigns and tools.
Angie
Angie is a co-influence and engagement agency specializing in corporate and BtoB communications, with storytelling at its heart.
AREA 17
AREA 17 is a brand and digital product agency in Paris and New York. We solve problems to serve people. Our work is designed to simplify and engineered to endure.
spintank
spintank is a communication agency, born in 2006 from the experience of society’s radical digital transformation.